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Careers

Hayes Software Systems develops, markets, sells and supports software and services for the K-12 school administration market.

As a dynamic and rapidly growing company, Hayes Software Systems is seeking talented, dedicated people to join our team. Hayes Software Systems staff come from a variety of backgrounds yet we all share some essential qualities, the most important being a passion for supporting our software users by any means possible.

Open Positions

Product Marketing Specialist

email us your resume and cover letter

Our Product Marketing Specialist is a positive, critical thinker with a collaborative mindset. You will be responsible for supporting corporate objectives by managing all outbound marketing activities for our products. In your role you will be the expert in buyers, how they buy and their buying criteria. You will engage with customers, prospects and internal You will utilize that knowledge to craft the messaging and positioning for our products in all product communication. You will also transfer that knowledge to the sales channel. You’ll collaborate with team members to develop innovative marketing programs that drive demand as well as highlight our market expertise. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. 

Areas of Focus:
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
• Buyer Communication - develop product positioning and messaging that differentiates and promotes our products in the market

Job Responsibilities:
• Create the marketing plan including methods for customer acquisition as well as customer retention
• Set SMART goals and measure effectiveness of marketing programs
• Communicate our products’ features and benefits clearly, consistently and compellingly through different marketing materials (including website, news releases, printed collateral, email newsletters, events, blog, white papers, case studies and more)
• Deliver thought leading content to buyers and customers through different marketing materials (including website, news releases, printed collateral, email newsletters, events, blog, white papers, case studies and more)
• Once written, maintain approved marketing copy (e.g. product descriptions, feature descriptions, accessory descriptions) in assigned databases for use in web and non-web materials and by other staff in and outside of Marketing
• Define buyer personas and determine market messages
• Align sales tools and the ideal sales process to the typical buying process
• Create standard and specialized presentations and demo scripts
• Facilitate channel training including competitive threats and related industry news
• Manage product marketing launch plans looking for opportunities to gain attention and traction in the marketplace.

Expectations:
• 4-6 years of experience in product marketing, marketing communications, or brand management
• Bachelor's Degree from an accredited 4-year institution
• Must have positive and flexible attitude for working in a fast-paced team, and across various functions
• Analytical and results orientated individual in tune with revenue marketing principles
• High attention to detail and quality
• Strong project management skills and experience, including managing external agencies
• Candidates should be proficient in MS office applications and experience with CRM and marketing automation systems will be advantageous
• Analytical and results orientated individual in tune with revenue marketing principles
• Strong communication and interpersonal skills, including excellent writing skills
• Must possess a passion for learning industry-leading marketing tactics and best practices
• Outgoing personality, easily able to network with potential customers of all levels
• Proficiency with Adobe InDesign, Illustrator, Photoshop 

Salary Range: $60,000 - $65,000
Benefits: Benefit package includes: Simple IRA (with employer contribution), Profit Sharing Plan, Health, Dental, Company-paid Holidays, Vacation
Employment Type: Full Time
Location: Austin, Texas
Department: Marketing
Immediate Hire

Read more about the Product Marketing Specialist position